The foundation of Valoris
created
Our vision
Valoris© was created through a collaboration between two worlds: a father who has spent years working on brand positioning and human behavior through the Positioneringsgroep, and a daughter who, through Studio Faaab, experiences daily how conversations in interior design projects often start with taste, but rarely with meaning.
In that tension, Valoris was born: a way to bring conversations back to what truly drives people.
We believe that a design — whether it is a space, a strategy, or a decision — only feels right when it aligns with who someone is, not just what they like aesthetically.
Put the human first
'A meaningful design starts with truly listening'
-Studio Faaab
In my work as an interior designer, I noticed how often clients knew exactly what suited them, but didn’t yet have the words to express it. As a result, what truly mattered sometimes only became clear later on. Yet as a designer, you want to sense that direction right from the beginning.
When I started working with the value tool from the Positioneringsgroep, that changed. Conversations gained depth. Decisions became clearer. Things started to fall into place. Not because more was being said, but because something essential was being touched.
From that experience, Valoris was born.
'Designing from values makes creation richer'
-Positioneringsgroep
In my work as a brand identity and strategy consultant, I repeatedly saw how people’s drives and motivations form the deeper meaning behind every choice they make.
Those who are able to reach that layer design or advise based on what truly moves people. For years, this insight has been guiding work in the field of strategy and positioning. But I also saw how powerful it could be for anyone creating environments.
Because an interior that aligns with how people truly want to live — with their values, their rhythm, their sense of self — connects with them in a way that purely aesthetic design rarely achieves.
That is the difference between a beautiful interior and an interior that truly feels right. And that is why, to me, Valoris deserves a much broader stage.
Ontdek de set
Valoris is direct inzetbaar in professionele gesprekken. Geen training, geen abonnement maar een instrument dat helpt om een dialoog te verdiepen en zo een helder fundament te leggen voor betekenisvolle keuzes.