Values form
the foundation
Valoris is a 24-card value set that deepens conversations, from preference to meaning. It helps you uncover what truly matters together, even before any decisions are made.
From intuition to insight
From choice
to meaning
People often know what they want, but not always why. Conversations start with first impressions, words and preferences, words that provide direction, but still leave much open.
Behind every preference lies something deeper: a need, a feeling, or a desire that is not always directly expressed. It is precisely there that the conversation shifts—from what someone says they want, to what truly matters.
Valoris helps make that layer visible, so conversations gain more depth and direction.
The Valoris© set
Why Valoris is effective
Motivations
24 proven drivers, based on research into what truly moves people.
Intuïtion
Images and words activate associations and stimulate both the brain and conversation.
One session has an immediate impact and provides direction for all next steps.
Impact
Start a real dialogue
Valoris© is a card set for professional conversations. The 24 value cards combine image and word to make underlying wishes, motivations, and needs visible.
With this set, you explore together what truly matters. In doing so, every conversation shifts from immediate preferences or first thoughts to the deeper values that shape how someone wants to work, live, or collaborate.
Enriching conversations. Meaningful decisions.
The Valoris© set
Proven in
practice
The values behind Valoris have been applied for more than ten years in the world of brand design and positioning. Not as theory, but as a proven method for revealing what truly drives people, what lies beneath the surface, what is often left unspoken, yet is decisive in shaping choices.
A method that has proven itself in practice and can now, for the first time, be used as a value card set that you can directly apply in (briefing) conversations.
De Valoris© set
The set consists of 24 value cards featuring an image on the front and key words on the back. Together, they help provide direction and deepen the conversation.
Everything comes in a carefully designed box, including a handout with text and guidance for practical application of the method, so you can get started right away.
Valoris-set
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Values become visible in the conversation itself, not defined beforehand.
Interaction
Valoris facilitates a genuine human dialogue and helps uncover relevant values. This provides direction for meaningful decisions. Valoris distinguishes itself from AI in the following areas:
Not to be replaced by AI
New way of thinking
Every choice gains meaning from the person in front of you.
What is first intuitive only takes shape through exploring together in a physical setting.
he power lies in listening, responding, and deepening in the moment.
The outcome emerges together, not from a generated answer.
Meaningful
To articulate
To sense
Direction
We thought we knew exactly what we wanted: mainly structure in the kitchen. Working with the cards quickly revealed that it was actually about connection.
The kitchen has become the heart of our home, where cooking, drinks, and togetherness come together. We’re surprised by how different the design turned out and how well it now fits us.
- Mr & Mevr Ter Huurne
At the beginning, we mainly knew that we wanted a sense of calm in our home, but not yet what that would look like. By working with Valoris, it quickly became clear that relaxation is our most important value. Fabienne helped us make this concrete and translated it into choices we would never have come up with on our own. The result now feels exactly right—a home where we can truly unwind and leave everything from the outside world behind.
-Sanne & Youp